Creating a website and its content is just the beginning. To make sure its success, it’s necessary to learn how to drive web traffic. After all, the more people visit your site, the faster it grows.There are two main types of website traffic – organic and paid. Organic web traffic refers to site visitors from search engines like Google or Bing.

Increasing website traffic is achievable with enough effort and the right methods. Let’s discuss organic and paid ways to drive traffic to your website.There are many keyword research tools, the most popular being Google Keyword Planner. Find keyword ideas or check historical metrics such as average monthly search volume and competition.To optimize your website for search engines, prioritize local SEO. This strategy helps drive targeted traffic from local search, increasing the chances of conversions and building stronger community ties. Small business owners can leverage local SEO to dominate their local market without spending money on paid advertisements like Google ads.