Most content management platforms will allow you to set up SEO assets, such as search result titles, meta descriptions, tags, and more. 

Instead of allowing search engines to create them, you’ll want to take charge and write your own. 

In fact, Google rewrites meta descriptions over 90% of the time,according to a recent study examining search results for 30,000 keywords.

You can write your SEO title differently than the title of your blog, and often, it’s best that you do. 

Keep your audience in mind by asking yourself how you can be both concise and answer the question that a searcher has typed in the search bar.

Meta descriptions are the short blurb that shows up under the title of your search result, so make sure the text captures the topic discussed. 

Experienced bloggers can play with meta tags and other advanced features that help search engines best categorize their content.