An SEO audit is an evaluation of how well a website is optimized for search engines. It identifies areas for improvement by analyzing: 

• Technical issues
• Content quality
• Backlink profile
• User experience

You could say this process acts as an overall evaluation of a website’s “health” in search. 

Is Google indexing your website?

Indexing is the process by which search engines store webpages into their database to be retrieved when users perform searches.

I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake. This effectively prevented all of their pages from appearing in search results.

The quickest way to check if your site is indexed is with a simple site search.

Type “site:yourdomain.com” in Google’s search without the quotation marks. This operator should return most pages from your domain that Google has indexed.